In the world of digital marketing, email remains a powerful and effective tool for reaching and engaging your audience.

It’s a direct line of communication that allows you to deliver personalized messages, build relationships, and drive conversions.

However, managing email campaigns manually can be time-consuming and error-prone. That’s where email marketing tools come in.

Email marketing tools offer a range of features that can streamline your email marketing efforts and help you achieve better results.

From creating visually appealing email templates to automating workflows, these tools can save you time, effort, and money.

In this article, we’ll examine some of the best email marketing tools available in 2024. We’ll discuss their features, ease of use, pricing, and overall value.

Whether you’re a small business owner, a marketer, or a blogger, this guide will help you find the right email marketing tool to meet your needs.

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Factors to Consider When Choosing an Email Marketing Tool

So, you’re ready to level up your email marketing game. But with so many tools, how do you choose the right one?

Let’s break down some key factors to consider.

Key Features

• Email Design: Does the tool have a drag-and-drop builder or pre-designed templates? Can you customize them to match your brand?

• Automation: Can you set up automated email campaigns, like welcome series or abandoned cart reminders?

• Segmentation: Can you divide your email list into segments based on different criteria (e.g., demographics, behaviour) for targeted campaigns?

• Analytics: Does the tool provide detailed insights into your email performance, like open rates, click-through rates, and conversions?

• Deliverability: How does the tool handle email deliverability issues, like spam filters and bounce rates?

• Integrations: Can the tool integrate with other tools, like your CRM or website builder?

• Pricing: What’s the pricing structure? Are there any hidden fees or limitations?

Ease of Use

Is the interface intuitive and easy to navigate? Does the tool provide good onboarding resources to help you get started?

How steep is the learning curve? Can you quickly get up to speed?

Scalability

Can the tool handle your email list as it grows? Can you create complex campaigns with multiple steps and conditions?

Support and Customer Service

Is the support team knowledgeable and helpful? How quickly do they respond to your inquiries or issues? Are they available when you need them, including during off-hours?

12 Best Email Marketing Tools for 2024

1. Mailchimp

Mailchimp is one of the most popular email marketing tools out there. It’s great for small businesses and nonprofits because it’s easy to use.

You can create stunning email campaigns, automate your marketing, and track your results.

Key Features:

• Drag-and-drop builder: Create beautiful emails without needing coding skills.

• Automation: Set up automated email workflows, like welcome series or abandoned cart reminders.

• Segmentation: Divide your email list into segments for targeted campaigns.

• Analytics: Track your email performance with detailed reports.

• Integrations: Connect Mailchimp to other tools like your website or CRM.

Strengths:

• User-friendly interface

• Affordable pricing

• Excellent customer support

Weaknesses:

• Limited features for advanced users

• It can get expensive for large email lists

Pricing:

Mailchimp’s best-value plan costs 575 INR for 500 contacts.

2. Constant Contact

Constant Contact is a popular email marketing tool known for its user-friendly interface. It offers many features, including drag-and-drop email builders, automation tools, and detailed analytics.

Key Features:

• Automated email campaigns: Set up email sequences to nurture leads and increase sales.

• Detailed analytics: Track email performance and measure your campaigns’ success.

• Email list segmentation: Target specific groups of subscribers with tailored messages.

• Social media integration: Connect your email marketing with your social media channels.

• Online surveys: Gather feedback from your subscribers using built-in survey tools.

Strengths:

• Ease of use

• Email design

• Automation

Weaknesses:

• Pricing

• Limited advanced features

Pricing:

Constant Contact’s pricing starts at 990 INR/month.

3. HubSpot

HubSpot is an all-in-one marketing platform offering various features, including email marketing. It’s known for its user-friendly interface and integration with other HubSpot tools.

Key Features:

• A/B testing: Test different email variations to optimize performance.

• Contact segmentation: Target specific groups of subscribers with tailored messages.

• Detailed analytics: Track email performance and measure your campaigns’ success.

• CRM integration: Seamlessly manage your contacts and sales pipeline.

Strengths:

• Comprehensive platform

• Integration

• Customer support

Weaknesses:

• Pricing can be expensive for small businesses

• Steeper learning curve

Pricing:

Hubspot’s Marketing Hub Professional plan costs $800/month.

4. Brevo (formerly Sendinblue)

Brevo is another favourite email marketing tool. It offers a good balance of features and affordability, making it a great choice for businesses of all sizes.

Key Features:

• A/B testing: Test different email variations to optimize performance.

• Contact segmentation: Target specific groups of subscribers with tailored messages.

• SMS marketing: Send text message campaigns in addition to email.

• Detailed analytics: Track email performance and measure your campaigns’ success.

Strengths:

• Affordable pricing

• Easy to use

• Comprehensive features

Weaknesses:

• Limited advanced features

• Customer support

Pricing:

Brevo’s starter plan costs 625 INR/month.

5. ActiveCampaign

ActiveCampaign is known for its powerful automation features. It’s great for businesses that want to streamline their marketing processes.

Key Features:

• Conditional logic: Create personalized email campaigns based on subscriber behaviour.

• CRM integration: Manage your contacts and sales pipeline within the same platform.

• Drag-and-drop email builder: Create visually appealing emails without coding.

• Contact segmentation: Target specific groups of subscribers with tailored messages.

• Detailed analytics: Track email performance and measure your campaigns’ success.

Strengths:

• Powerful automation

• Conditional logic

• CRM integration

Weaknesses:

• Pricing can be expensive for smaller businesses

• It may have a steeper learning curve compared to more straightforward tools

Pricing:

ActiveCampaign’s Starter plan starts at $15/month. It’s Enterprise plan costs $145/month.

6. Klaviyo

Klaviyo is a popular email marketing platform specifically designed for e-commerce businesses.

It offers powerful features to help you grow your online store.

Key Features:

• Product recommendations: Automatically recommend products based on customer behaviour.

• Customer segmentation: Target specific groups of subscribers with tailored messages.

• Detailed analytics: Track email performance and measure your campaigns’ success.

• SMS marketing: Send text message campaigns in addition to email.

Strengths:

• E-commerce focus

• Automatic product recommendations

• Integration with popular e-commerce platforms like Shopify and WooCommerce

Weaknesses:

• Pricing can be expensive for businesses with large email lists.

• Limited features for non-e-commerce businesses

Pricing:

Klaviyo’s email + SMS plan starts at $60/month.

7. GetResponse

GetResponse is a popular email marketing platform that offers a wide range of features for businesses of all sizes.

It’s known for its user-friendly interface and powerful automation tools.

Key Features:

• Landing page builder: Create custom landing pages to capture leads.

• Automated email campaigns: Set up automated workflows to nurture leads and increase sales.

• A/B testing: Test different email variations to optimize performance.

• Contact segmentation: Target specific groups of subscribers with tailored messages.

• Detailed analytics: Track email performance and measure your campaigns’ success.

Strengths:

• Versatile features

• Landing page builder

• Webinars

Weaknesses:

• Pricing can be expensive if you have with large email lists.

• May have a steeper learning curve compared to simpler tools.

Pricing:

GetResponse’s email marketing plan starts at 1306.8 INR/month for 1000 contacts.

8. AWeber

AWeber is a trusted email marketing tool that’s been around for a long time. It’s known for its simplicity and user-friendly design, making it ideal for small businesses and beginners.

AWeber offers all the essentials you need to run successful email campaigns without feeling overwhelmed by too many features.

Key Features:

• Responsive templates: Choose from a wide variety of mobile-friendly templates.

• A/B testing: Test different subject lines and email content to see what works best.

• Analytics and reporting: Track your email performance with detailed reports.

• List segmentation: Target specific groups within your email list for personalized campaigns.

• Subscriber management: Easily manage your contacts and their preferences.

Strengths:

• Ease of use for beginners

• 24/7 customer support

• Affordability, making it a budget-friendly option

• High deliverability rates, ensuring your emails reach inboxes

Weaknesses:

• Limited advanced features

• Basic automation, not as sophisticated as other tools

• Outdated interface compared to newer tools

Pricing:

AWeber’s most popular plan — Plus, costs $20.00/month. Billed annually.

9. ConvertKit

ConvertKit is an email marketing tool built for creators. Whether you’re a blogger, YouTuber, or online course creator, It helps you grow your audience and monetize your content.

ConvertKit is known for its clean interface, powerful automation, and ability to easily manage subscribers.

Its focus on simplicity and effectiveness makes it a top choice for content creators.

Key Features:

• Visual automation builder: Easily create complex email funnels with a drag-and-drop interface.

• Subscriber tagging: Organize and target your audience based on their actions and interests.

• Landing pages and forms: Build custom landing pages and signup forms without coding.

• Integrations: Connect with tools like WordPress, Shopify, and Teachable.

• Commerce features: Sell digital products and subscriptions directly through ConvertKit.

Strengths:

• Creator-focused

• Powerful automations

• Scalability

Weaknesses:

• Limited design options

• No advanced analytics

• More expensive, especially for smaller lists

Pricing:

ConvertKit’s recommended plan for creators costs $25/month ($290 billed yearly).

10. Benchmark Email

Benchmark Email is a straightforward email marketing tool designed for small businesses and marketers who need a no-frills solution.

It’s known for its ease of use, making it a great option for those who want to get their email campaigns up and running quickly.

Benchmark offers a balance of essential features without overwhelming users with complexity.

Key Features:

• Drag-and-drop editor: Easily design emails with a user-friendly drag-and-drop interface.

• Responsive templates: Choose from a variety of mobile-friendly templates that look great on any device.

• A/B testing: Test different versions of your emails to see which performs best.

• Surveys and polls: Engage your audience by adding surveys and polls to your emails.

• Integrations: Connect with popular apps like WordPress, Shopify, and Zapier.

Strengths:

• Ease of use

• Affordable pricing that fits small business budgets

• Flexible design options with a variety of templates

Weaknesses:

• Limited advanced features

• Basic reporting capabilities

• Limited scalability

Pricing:

Benchmark Email’s Pro plan starts at $13/month for 500 contacts.

11. MailerLite

MailerLite is a cost-effective email marketing tool that offers powerful features without breaking the bank.

It’s designed for small businesses, startups, and freelancers who need a reliable platform to manage their email marketing.

With a focus on simplicity and ease of use, MailerLite is perfect for creating professional-looking campaigns quickly.

Key Features:

• Responsive design: Choose from a wide selection of mobile-friendly email templates.

• Landing pages and forms: Create custom landing pages and signup forms without coding.

• A/B testing: Optimize your campaigns by testing different email versions.

• List segmentation: Target specific groups within your audience for more personalized campaigns.

• Analytics and reporting: Track your email performance with detailed reports.

Strengths:

• Affordability for small businesses and freelancers

• User-friendly, making it easy to navigate and use

• Flexible design options allow for easy customizations

Weaknesses:

• Limited advanced features

• Basic automation is not as advanced as some competitors

• Limited integrations compared to other email marketing tools

Pricing:

MailerLite’s plans start at $9.00/month ($108.00 billed yearly) for up to 500 subscribers.

12. Beehiiv

Beehiiv is an email marketing tool designed specifically for newsletter creators. It’s a relatively new player in the market, but it’s quickly gaining traction due to its focus on simplicity and efficiency.

Beehiiv aims to help content creators grow and monetize their newsletters with tools that are easy to use and highly effective.

Key Features

• Newsletter builder: Create engaging newsletters with a user-friendly editor.

• Subscription management: Easily manage your subscribers and their preferences.

• Monetization tools: Integrated features to help you monetize your newsletter through subscriptions or ads.

• Custom domains: Use your own domain for your newsletter to enhance your brand.

• Referral programs: Set up and manage referral programs to grow your subscriber base.

Strengths

• Creator-focused

• Ease of use

• Custom branding

• Strong deliverability

Weaknesses

• Limited features

• Newer platform

• Niche focus, which might not suit all email marketing needs

Pricing:

Beehiiv’s best value plan starts at $39 $31.20 per month (billed monthly) for 1000 subscribers.

Set up Your Business with doola

While we’ve covered the email marketing tools for 2024, navigating the complexities of business law and taxes can be overwhelming.

That’s why consulting with legal and tax professionals like doola is highly recommended. We can provide tailored advice based on your unique circumstances and help you make informed decisions.

doola is here to simplify the LLC formation process. We understand virtual assistants’ challenges and have streamlined the paperwork to save time and hassle.

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Take the first step towards protecting your business and its future by scheduling a free consultation with a doola expert today.