21 Best Tools for Content Creation You Need to Know in 2024

In today’s digital age, content reigns supreme. You’ve probably heard the saying, “Content is king!” — more accurate than ever. 

Think about it: when you’re looking for a new restaurant, researching a travel destination, or trying to learn a new skill, where do you turn? Chances are, you head straight to the internet, where a sea of content awaits.

However, consistently creating high-quality content can be a daunting task.

Juggling various content formats like blog posts, eye-catching visuals, and engaging videos while maintaining a fresh flow of ideas can quickly become overwhelming.

That’s where content creation tools come in!

These tools are more than just fancy gadgets; they’re your allies in content creation. They can streamline your workflow, polish your writing, and bring your visual ideas to life. But the benefits go beyond just efficiency.

Tools like keyword research platforms can help you understand your audience’s interests and craft content that resonates with them. This is key for attracting new visitors and boosting your SEO (Search Engine Optimization).

So, whether you’re a seasoned content creator or just starting, this article is for you.

We’ll delve into the best content creation tools across various categories, equipping you with everything you need for your content game.

From brainstorming headlines to editing to perfection, we’ll show you which tools can help you create content for your audience and rank high in search results.

Let’s go!

Content Planning & Research Tools

Keyword Research Tools

Ever feel stuck staring at a blank page, unsure of what content to create next? Keyword research tools unlock valuable insights that can fuel your content strategy.

Now, let’s explore some powerful keyword research tools to get you started:

SEMrush

SEMrush offers a comprehensive keyword research suite. It’ll help you assess search volume, competition level, and related keywords to identify hidden gems.

See what your competitors are ranking for and develop strategies to outrank them.

Ahrefs

Ahrefs provides in-depth keyword research features like keyword difficulty score and keyword history. It also lets you analyze keyword trends to see what’s gaining traction and fading. This helps you stay ahead of the curve and create content that aligns with evolving search patterns.

Google Keyword Planner

This free tool by Google itself is a great starting point. While not as feature-rich as the others, it allows you to discover relevant keywords and see estimated search volume. It’s a user-friendly option for understanding fundamental search trends and brainstorming initial content ideas.

Content Calendar & Brainstorming Tools

Feeling overwhelmed by a never-ending content creation to-do list? Imagine a world where deadlines are met, ideas flow freely, and your team works in perfect harmony. That’s content calendars and brainstorming tools for you!

Now, let’s dive into some popular content calendars and brainstorming tools:

Trello

This user-friendly tool utilizes boards and cards to organize your content calendar visually. You can assign tasks to cards, set deadlines, and move them through different stages of production (e.g., “To Do,” “In Progress,” “Done”).

Trello’s intuitive interface and drag-and-drop functionality simplify collaboration and progress tracking.

Asana

Asana offers powerful task management features with a focus on team collaboration. It allows you to create content calendars with specific deadlines and assign tasks to team members.

Asana also offers communication features like comments and in-app messaging. Thus allowing your team members to stay connected throughout the content creation process.

Airtable

This versatile tool combines the power of spreadsheets with databases. From creating a customized content calendar with detailed fields to helping brainstorm with its Kanban boards.

It helps visualize content ideas and collaborate on refining them into actionable content pieces.

Content Creation Tools

Writing & Editing Tools

Even the most brilliant content ideas can fall flat if riddled with typos or buried under clunky sentences. That’s why writing and editing tools are essential.

They help you polish your prose, ensure clarity, and, ultimately, grab your reader’s attention.

Let’s look at some popular writing tools in the market:

Grammarly

Grammarly is a writing assistant that scans your text for grammatical errors, spelling mistakes, and unclear sentences. It suggests improvements in real-time, helping you refine your writing.

No more relying on luck (or your manager!) to catch those hidden errors — Grammarly ensures your content shines with professionalism.

Hemingway Editor

Hemingway Editor is a market favorite for clear and concise writing. It highlights complex sentences and passive voice, making identifying problem areas in your content accessible. By focusing on clarity and conciseness, you ensure your message resonates and keeps your audience engaged from start to finish.

Copy AI

Copy AI is an AI-powered tool that jumpstarts your creativity by generating headlines, marketing copy, and even different content formats like blog post intros and product descriptions. Think of it as a brainstorming partner, sparking ideas and helping you overcome creative roadblocks.

ProWritingAid

For those who crave a deeper editing experience, ProWritingAid is a great option. It goes beyond basic grammar checks. It also offers in-depth style suggestions, plagiarism detection, and even analysis of overused words.

Consider it your all-in-one editing suite, ensuring your content is stylistically polished and free of plagiarism concerns.

Beehiiv

In today’s digital world, attention spans are shorter than ever. Cutting through the noise and capturing your audience’s attention is an uphill battle. That’s where beehiiv comes in – for crafting captivating newsletters that get noticed and get results.

Beehiiv lets you create visually stunning newsletters with a user-friendly drag-and-drop interface. No coding knowledge is required! Simply add text, images, buttons, and other elements with ease.

Beehiiv also offers powerful tools to help you streamline your newsletter workflow and track your success. Schedule your newsletter deliveries in advance, ensure optimal mobile responsiveness for readers on the go, and more for a targeted approach.

Beehiiv also provides insightful analytics to track open rates, click-through rates, and subscriber engagement.

Visual Content Creation & Editing Tools

Eye-catching graphics, infographics, and videos can grab attention and boost engagement. But creating these visuals doesn’t require being a design guru anymore.

Let’s look at some visual content creation tools that can help you craft professional-looking visuals even without any prior design experience.

Canva

Canva is a design game-changer. Its user-friendly interface is intuitive and easy to navigate, making it perfect for beginners. It also offers a vast library of pre-designed templates — from social media graphics and presentations to infographics and posters.

Simply choose a template, customize it with your text and brand colors, and voila! You’ve got a professional-looking visual in minutes.

Plus, Canva boasts a massive collection of free stock photos, icons, and illustrations, saving you time and resources.

Pixabay & Pexels

High-quality visuals are essential, but finding the right images and videos can be challenging. Pixabay and Pexels offer a vast library of royalty-free stock photos and videos that you can use for free in your content.

From captivating landscape shots for your blog post to background videos for social media ads, these platforms have you covered. Both platforms come with extensive search functionalities and diverse collections.

Adobe Spark

Adobe Spark simplifies social media content with mobile-friendly tools explicitly designed for social media. Choose from Spark Post to create eye-catching social media graphics or Spark Video to craft engaging video stories.

There’s also Spark Page for building quick and shareable web pages.

With pre-designed templates, intuitive editing features, and easy-to-use mobile apps, Adobe Spark helps create professional-looking social media content on the go.

Visme

Visme is your one-stop shop for creating interactive infographics, presentations, and other visually compelling content. It offers drag-and-drop editing, data visualization tools, and various content elements.

Whether presenting complex research findings or explaining a new product, Visme helps you craft interactive visuals for your audience.

Audacity

Audacity is an open-source and user-friendly audio software that goes beyond simple recording.

It lets you import existing audio files (think podcast interviews or voiceovers) and apply edits like trimming unwanted sections, splicing clips together, and even reducing background noise.

You can also add effects like fading and equalization to enhance the overall audio quality. While it might not offer the advanced features of paid editing suites, Audacity is a powerful tool for beginners and casual content creators on a budget.

DaVinci Resolve

DaVinci Resolve is another free editing software. It offers a feature-rich experience with powerful editing tools, color grading functionalities (to fine-tune the visual aesthetics of your videos), and audio mixing capabilities.

DaVinci Resolve helps create high-quality videos with a polished look.

However, remember that the extensive features come with a steeper learning curve. But for those who are up for the challenge and want to elevate their video editing game for free, DaVinci Resolve is a great option.

InShot

InShot is a user-friendly mobile app specifically designed for video editing. Whether crafting short social media clips or editing quick explainer videos, InShot provides the tools on your phone.

The app boasts an intuitive interface for trimming videos and adding music and text overlays. You can also apply trendy effects to make your content visually engaging.

So, when inspiration strikes, and you have your phone handy, you can use InShot to polish your video ideas.

Bensound

Bensound is a platform for royalty-free music and sound effects that you can freely use in your content projects. Royalty-free means you can use these high-quality audio assets without worrying about licensing fees, making it a budget-friendly solution.

With a diverse library spanning various genres and moods, you’re sure to find the perfect audio track for your visuals.

It helps create a more immersive experience for your audience. From upbeat and energetic tracks for explainer videos to calm and soothing melodies for presentations, Bensound has you covered.

Content Management Systems (CMS)

So you’ve crafted amazing content, but how do you get it out there for the world to see? Enter Content Management Systems (CMS), acting as the foundation of your website or blog.

WordPress is the most popular choice among the various CMS options. Let’s delve into what makes it suitable for content creators:

WordPress

WordPress offers a user-friendly interface that simplifies creating and managing your website or blog. Even beginners with no coding experience can navigate its intuitive dashboard. But don’t underestimate its power — WordPress is incredibly versatile.

It also allows you to create full-fledged websites with multiple pages, menus, and functionalities.

Another key advantage of WordPress is its extensive customization options. There are countless themes available, each offering a unique design aesthetic to match your brand or website’s purpose.

You can also further customize your site with plugins, which are mini-applications that add specific features and functionalities.

With WordPress as your CMS, you can focus on creating content, knowing that the platform is easy to manage and provides the flexibility to evolve.

Equip Yourself With Tools For Success

The right tools can be a game-changer. But remember, it’s not about having the fanciest software — it’s about taking action and moving forward.

When you combine your passion and determination with the right content creation tools, you’re setting yourself up for success.

The tools help create high-quality content and manage your online presence. Thus helping to establish trust and credibility with potential customers.

doola is a great example. It simplifies bookkeeping, LLC formation, and more. Our affordable pricing makes doola ideal for businesses of all sizes looking to save time and money.

Schedule a free consultation with a doola expert to learn more!