From College Dorm to Boardroom: Adam Fuller’s Flagaholics Journey With doola

Founded: In 2021 by Adam Fuller

Mission: Helping students personalize their space with unique, high-quality flags that reflect their identity and interests

Product: Custom-designed flags for dorm rooms and personal spaces

Industry: Ecommerce, Home Decor

Website: Flagaholics

For Adam Fuller, the journey into entrepreneurship started not in a boardroom but in a college dorm room.

During their freshman year, Adam and his team set out with nothing but ambition. They had no product, no service, and no clear direction, just a strong desire to build something from scratch.

That’s when they noticed a trend: every dorm room looked bland, uninspired, and lacking personality.  

Seeing an opportunity to change this, they launched Flagaholics to make student spaces feel more personal and unique with original flags. 

But turning an idea into a sustainable business came with challenges, and Adam had to build a solid legal and financial foundation with doola for their ecommerce business.

Here’s the recap of Adam Fuller’s Flagaholics journey with doola!

Building a Creative Flag Business

Flagaholics creates and sells original flags that help students showcase their identity, express their interests, and personalize their space. 

While this may sound like a straightforward business, the story behind the brand is one of creativity, adaptability, and…as you probably could guess…a lot of problem-solving. 

Instead of tattered posters, empty liquor bottles, or jerseys pinned to the wall, Adam and his team saw an opportunity to create something original.

The inspiration was simple yet powerful: students deserved better decor for their dorms with high-quality flags designed to reflect students’ personalities and interests. They focused on making every order feel special, ensuring their customers received a product that reflected their individuality.

However, Adam and his team quickly realized that growth wasn’t about chasing perfection. It was about taking action and refining along the way. 

From faster shipping to a smoother online purchasing process and better packaging, they focused on achieving small but impactful milestones along the way.

Each iteration brought better results, showing that customers appreciated not just the product but the thoughtfulness behind it. This mindset of continuous improvement became a core principle of Flagaholics.

“Growth happens when you move fast, adapt, and continuously improve. Waiting for the ‘perfect’ product or plan only slows you down—what matters is getting started and refining along the way.”

Overcoming Challenges: Keep on Scaling Without Losing Identity

One of the biggest challenges Adam faced was scaling while maintaining the personal touch that made Flagaholics special. 

What started as a dorm-room setup with a single shelf of flags, a label printer, and handwritten notes in every order became unsustainable as demand grew.

The reality of rapid growth hit hard when their streamlined dorm operation could no longer keep up with orders. They had to make critical changes to optimize fulfillment, upgrade logistics, and automate key processes.

This ensured they could handle increasing demand. However, their biggest concern was not just efficiency; it was ensuring that Flagaholics kept its authenticity and customer-first mindset.

To maintain their unique identity, the team focused on preserving the thoughtful elements that set them apart. They introduced automation for efficiency but balanced it by maintaining the details customers valued. 

Instead of sacrificing their brand’s personality for scale, they built and adopted systems that allowed them to grow without losing their connection to their customers.

This experience taught them a crucial lesson: scaling isn’t just about expansion. It’s about staying true to what made people love your brand in the first place. 

By making smart, intentional improvements while keeping customer experience at the core, they ensured Flagaholics could grow while still feeling personal and authentic.

How doola Helped Get The Basics Right Without the Paperwork Overload

As Flagaholics expanded, managing the business’s legal and financial foundation became a priority. 

Adam knew that handling business formation, compliance, and bookkeeping can take away his focus from building their brand. 

With doola, Adam and his team were able to streamline these critical but time-consuming tasks, allowing them to dedicate their energy to what mattered most.

Our services gave Flagaholics the confidence to scale without worrying about the backend complexities of running a business. 

The clarity and efficiency that doola provided meant that instead of getting caught up in administrative red tape, Adam and his team could stay laser-focused on product innovation and customer engagement.

In Adam’s Words:

“doola has been super helpful in handling the legal and financial setup of Flagaholics so we could focus on what mattered—building a brand, refining our products, and delivering a top-tier customer experience.”

Lessons for Aspiring Ecommerce Founders

When asked about the best advice he’s received, Adam emphasizes the importance of continuous iteration and the power of action over perfection.

Prioritize Customer Experience Over Everything

Adam and his team treated every order as an opportunity to impress. A great product gets people in the door, but a great experience keeps them coming back.

Speed Beats Perfection

Adam quickly learned that progress happens when you move fast, adapt, and refine as you go. Instead of over-analyzing, they launched, tested, iterated, and refined along the way.

Scale Without Losing Your Brand’s Soul

As Flagaholics grew, they introduced automation and better logistics but kept the authenticity that made them unique.

Build a Strong Business Foundation from Day One

One of the smartest moves Adam made was building a solid legal and financial foundation from the start with doola to avoid paperwork and compliance issues.

Inspired? Start Your Ecommerce Business With doola

Adam’s story is proof that with the right mindset, a strong brand vision, and the right support system like doola, turning an idea into a successful business is possible.

With doola handling the complexities of business formation and financial management, he could dedicate his efforts to growing her business with confidence.

From business formation to bookkeeping and compliance, we’ll handle the backend so you can focus on scaling.

Ready to launch or grow your own ecommerce business?

Book a free consultation with doola today.