From One Market to a Movement: How The Mom Market Collective Is Redefining Small Businesses With doola

Company Name:  The Mom Market Collective 

Website: The Mom Market Collective

About the Company: The company was founded by Amy Thompson and Jasmine Ancona in 2019, inspired by their passion for community and local shopping. Their mission is to create supportive spaces where small businesses, especially those led by women and mothers, can showcase their work, build connections, and grow.

Location: Headquartered in Ontario, Canada, The Mom Market Collective has expanded to over 30 locations nationwide. 

USP: Despite the name, The Mom Market is inclusive and welcomes all individuals, not just mothers, to participate in their market spaces. The brand emphasizes the importance of supporting local enterprises for reasons such as giving back to the community, enhancing the local economy, and investing in quality products.

The Backstory: A Mission Born Out of Motherhood & Missed Opportunity

Like many founders, Amy and Jasmine saw a gap. Too many talented women were creating beautiful, meaningful products at home… with no place to share them. Traditional markets were expensive, intimidating, or simply not built with modern moms in mind.

So, they built their own.

What began as a local pop-up idea in Burlington, Ontario, quickly grew into something bigger. Today, this brand has become a national platform that now hosts curated vendor markets in nearly 30 locations across Canada, from Vancouver Island to Nova Scotia.

The Challenge: Growing Fast Without Losing the Human Touch

From day one, The Mom Market set out to spotlight small, often home-based businesses, especially those run by moms. But in today’s world of noise and big-budget brands, that’s easier said than done.

Visibility is hard. Doing it affordably becomes even harder.

As The Mom Market expanded to 30+ locations across Canada, one major challenge surfaced: How do you scale without losing the personal, community-first feel that made it all work?

Co-founder Jasmine put it best: “One challenge I’ve faced as a founder was balancing rapid growth with maintaining a personal touch across 30 market locations.”

That meant juggling event logistics, vendor on-boarding, marketing, and community-building— all while making sure each small business still felt heard and supported.

The Solution: Systems That Don’t Sacrifice Connection

Instead of letting growth dilute their purpose, the team intentionally built infrastructure around care.

They assembled a strong, supportive team. They streamlined operations to make things smoother behind the scenes.

And most importantly, they created a consistent rhythm of monthly training calls, direct check-ins, and open vendor communication— ensuring every business still feels seen, valued, and supported.

This blend of heart and systems helped them scale without losing what made their markets special in the first place.

How doola Helped Them Expand With Confidence

As The Mom Market grew, taking the brand beyond Canada and into the U.S. became the next logical step. But like many founders know, expanding across borders comes with complex paperwork and regulatory hurdles.

That’s where doola stepped in and made everything frictionless.

From setting up their U.S. business structure to helping with compliance and backend operations, The Mom Market is redefining small businesses with doola.

With that relentless support from doola, The Mom Market could confidently bring their mission to new communities without slowing down.

Jasmine’s Advice to Fellow Founders

For Jasmine, building a business has never been just about hitting big numbers or scaling fast. It’s always been about staying rooted in purpose.

She shares,

“Lead with purpose, stay adaptable, and always prioritize community— because when you lift others up, your business rises with them.”

And her advice is a reminder to all the new founders that success doesn’t have to be loud or flashy. Sometimes, it looks like showing up, supporting others, and building something that truly matters.

Thinking of Expanding Your Business Across Borders Like The Mom Market Did?

Let doola handle the formation, compliance, and tax setup, so you can devote more time on building your community and growing with confidence.

👉 Get started with doola today.