How doola Helped Naturalistica Go Global

About the brand: ​Naturalistica is a brand dedicated to enhancing women’s intimate health through natural, non-invasive products free from chemicals, preservatives, and artificial fragrances.

Website: Naturalistica

Industry: E-commerce & Intimate Well-Being

Let’s be honest.

There are just some things we don’t talk about enough, especially when it comes to our bodies.

We’ve been told to whisper.

To say “down there” instead of just saying what it is.

To stay silent, even when something feels… off.

Because when it comes to intimate discomfort, many women are taught to “just deal with it.” Quietly. Even painfully.

Naturalistica is here to change all that.

Born from a deep understanding of what women go through, but rarely speak about, this brand is bringing intimate wellness out of the shadows and into the light. 

With 100% natural detox pearls, pH-balancing washes, and a BOLD attitude, Naturalistica is for women who are done guessing, done settling, and definitely done suffering in silence.

At the heart of their mission is their bestselling product called Perlas Detox Naturalistica. This product is formulated to restore natural pH balance, soothe recurring infections like bacterial vaginosis and candidiasis, and help the body feel… well, whole again.

And the story behind how it all started? That’s even more powerful.

Read on.

Meet the Founder: Carlos Jimenez

Carlos isn’t your typical founder.

He didn’t launch Naturalistica with a massive venture capital check or a picture-perfect business plan. He built it from the ground up while climbing out of one of the most difficult chapters of his life.

“Honestly, I started Naturalistica to get myself out of the biggest bankruptcy I’ve ever had. But I didn’t want it to just be about me. I wanted to help people along the way.”

That sense of purpose turned into a brand that now empowers thousands of women across Colombia, Ecuador, Guatemala, and the United States, and counting!

But getting there wasn’t easy.

The Challenge: Scaling Intimate Wellness Across Borders

Expanding internationally is hard for any e-commerce brand. But doing it as a non-US citizen without the legal infrastructure or a visa? That’s a different level of hustle.

“Expanding has been the most difficult part,” Carlos shared. “We started in Colombia, then Ecuador, then Guatemala, and finally the U.S. It’s a big challenge to open markets when you don’t even have a visa” he mentioned.

Carlos knew the opportunity was massive in this intimate well-being market. But what stood in his way was paperwork, compliance, and the limitations of not being a citizen.

The Real Pain of Expanding to the US as a Non-Citizen

For non-US founders like Carlos, scaling into the US comes with a unique set of headaches.

Not just paperwork, but real blockers that can slow (or even stall) growth:

• No SSN = IRS delays: Applying for an EIN gets tricky fast.

• Banking hurdles: Traditional U.S. banks often require in-person visits or U.S. ID.

• No local team, no trust:  Scaling without a U.S. presence can feel invisible.

• Complex state laws: Each state has its own maze of LLC rules, fees, and deadlines.

• Tax & compliance nightmares: One wrong form, and you’re looking at penalties.
  

How doola Helped Naturalistica Go Global Without the Growing Pains

Carlos turned to doola to remove the barriers that stood between him and building a global brand.

“doola helped me so much as a non-citizen to open my U.S. LLC,” Carlos said. 

From fast-tracking his LLC formation, to handling EIN application without an SSN, and even offering compliance support so he didn’t have to do tax forms at 2 AM, doola acted as a local partner for this brand.

Now, Naturalistica ships to women across borders, and more importantly, helps them reclaim comfort and confidence on their own terms.

Jimenez’ s Advice to Founders in Wellness & E-Commerce

            “Don’t focus on revenue.”

That’s the first thing Carlos says when asked about success.

In a space like women’s wellness, especially when it comes to something as personal as intimate health, his advice hits differently. Because it’s not just about numbers or profit margins.

It’s about building trust, leading with empathy, and creating a brand that makes people feel seen, supported, and better in their own bodies.

Revenue follows when you do that right.

Thinking of Expanding Like Naturalistica?

doola helps non-US founders launch their LLCs, handle compliance, and unlock global growth

 👉 Book your free consultation with doola