Paws, Passion, and Profit: How doola Helped Krushan’s MySafePaws

Founded: 2022 by Krushan Abeyewardene

Mission: To create a safer, healthier world for pets and their owners with eco-friendly, non-toxic products.

Product: Pet Food & Accessories

Industry: Pet Care | Eco-Friendly Consumer Goods | E-Commerce

Website: MySafePaws

Headcount: 1-5

Krushan Abeyewardene wanted to make a difference in the pet care industry.

When he set out to create MySafePaws, he wanted to solve a real problem. As a pet lover himself, Krushan saw the growing demand for smart, high-quality pet products that could make life easier, safer, and more enjoyable for pet owners.

That vision became mysafepaws.com, a US-based e-commerce store offering premium pet accessories designed with both safety and convenience in mind. 

From GPS pet trackers that help owners monitor their pets in real time to grooming tools and travel essentials that prioritize comfort, every product has always been thoughtfully selected to enhance the well-being of pets and bring peace of mind to their humans.

But building an e-commerce business from outside the US came with its own set of challenges, from navigating company formation to ensuring trustworthy operations. 

That’s where doola stepped in, so MySafePaws could step up and scale seamlessly across the US. 

The MySafePaws Mission: Smarter, Safer Pet Care

Krushan’s passion for pets and his desire to offer innovative, reliable products were the driving forces behind MySafePaws. He was on a mission to make the world safer and happier for pets.

Before the inception of his company, Krushan identified a major gap in the pet care and grooming market:

The lack of smart, safety-focused pet accessories.

Soon after, he set out to create a store where pet parents could find reliable, high-quality products that offer peace of mind, convenience, and care—all in one place.

What Makes MySafePaws Unique?

Every pet has a story, and for the humans who love them, safety is the happy ending we all hope for.

That’s exactly what inspired MySafePaws: a brand built with heart, tech, and a promise to keep every furry companion safe, comfortable, and cared for.

Here’s everything that makes MySafePaws unique:

1. Smart Safety Solutions

Losing a pet is every pet parent’s worst nightmare, but MySafePaws helps turn anxiety into assurance.

Their real-time GPS pet trackers let pet parents keep tabs on their pups and kittens during neighborhood strolls, road trips, or unexpected backyard breakouts.

2. Quality Meets Innovation

From cozy travel carriers to ergonomic grooming essentials, every product is thoughtfully selected with pets, and their humans, in mind.

Krushan knows that safety doesn’t have to come at the cost of comfort. So his motto has always been simple:

Blend innovation with love and care. 

Each item in their collection is built to last and crafted to enhance the lives of pets, whether it’s through durability, convenience, or comfort.

3. Pet-First Customer Experience

At MySafePaws, the customer is always at the heart of the experience.

With friendly support, fast shipping, and a commitment to quality, the brand has fostered a warm community of loyal pet lovers. 

Because for Krushan, it has never been just about selling products. It was about building relationships that help pet parents feel supported every step of the way.

And how it all began is quite the heart-warming tale in itself.

How It All Started: From Passion to Pet Care

Krushan’s journey began with a simple but powerful idea: to offer innovative pet products without compromising on quality.

To keep operations lean and scalable, he carefully vetted reputable suppliers and adopted a dropshipping model— allowing him to focus on growth without managing large inventories upfront.

This approach not only helped him optimize costs but also gave him the flexibility to test and expand his product line quickly, ensuring that MySafePaws could scale with ease. 

Turning Challenges into Wins: Overcoming E-Commerce Hurdles

Building a successful e-commerce business is never without its hurdles. For Krushan, three big challenges stood out:

1. Supplier Reliability

When you’re in the pet industry, product quality is everything. Unreliable suppliers could lead to delays, inconsistencies, or—worse—defective products.

Krushan carefully vetted and partnered with trusted dropshipping suppliers. By prioritizing quality control and consistency, he ensured that every product met high standards.

2. Optimizing Marketing for Conversions

Driving traffic was one thing; getting those visitors to convert was a whole new game.

By leaning into data-driven digital marketing strategies, Krushan refined his ad campaigns and optimized his website to boost conversions and drive repeat sales.

3. Building Customer Trust

Winning the trust of new customers, especially in the pet care niche, wasn’t easy. it meant building reputation and credibility from the ground up.

By prioritizing transparent communication, responsive customer support, and community engagement, MySafePaws created a pet-loving brand persona.

And eventually, a loyal customer base.

The doola Impact: Fueling MySafePaws’ Growth

Launching an e-commerce business from outside the US comes with its own set of complexities, from entity formation to tax compliance.

Here’s how doola helped Krushan and his team:

1. Effortless Company Formation: doola guided Krushan through the complexities of setting up a US-based business, making the process smooth and stress-free.

2. Reliable Support: With doola’s expert guidance always within reach, Krushan was able to navigate operational challenges with confidence.

3. Ongoing Assistance: Whether it was clarifying compliance regulations or tackling administrative roadblocks, doola’s team was consistently accessible and helpful.

Speaking of how doola accelerated MySafePaws’ growth, Krushan said:

“doola provided great support in setting up the company and helped me navigate complexities. Their team was always reachable, which made the entire process easier.”

Advice from Krushan: Tips for E-Commerce Founders

Having overcome the initial hurdles of running a successful e-commerce store, Krushan offers a powerful piece of advice for fellow founders.

In Krushan’s Words:

For him, customer satisfaction is the ultimate growth driver. By prioritizing transparency, fast support, and quality products, he was able to turn first-time buyers into loyal brand advocates.

Your E-Commerce Journey Starts With doola

Who says you need years of experience to win in e-commerce? MySafePaws’ story shows that with the right crew (aka doola), first-time founders can totally ace it.

That said, we also know, busy entrepreneurs don’t have time for paperwork. But they have doola!

With doola handling everything from business setup to books, you can channel your energy where it counts—scaling your store and smashing your goals.

So if you’re a first-time founder or aspiring e-commerce entrepreneur, the time to turn your ideas into a successful online business is now!

Schedule a demo and see how doola empowers e-commerce entrepreneurs to build, scale, and succeed.