Remember that viral video you made that got millions of views? Or maybe your Instagram stories have brands lining up to collaborate? Being a social media influencer or content creator is great!

You’re building a community, expressing yourself creatively, and potentially making some serious cash. But with all that success comes a not-so-glamorous side — taxes. Taxes might not be as exciting as your latest collab, but understanding them can save you a ton of headaches and maybe some money.

Imagine this, you spend all year crushing it online, building your audience, and landing sweet partnerships. Then tax season rolls around, and you realize you have no idea how to handle all your income.

Don’t let that happen! This guide is your one-stop shop for navigating the world of influencer and content creator taxes. Whether you’re a YouTube star, an Instagram fashion guru, a TikTok dance master, or anything else, this guide will break down the essentials for you.

By the end of this guide, you’ll be ready to tackle tax season confidently, leaving you free to focus on what you do best — creating content and engaging with your fans.

Tax Fundamentals for Influencers & Creators

So, you’re crushing it online, building your brand, and collaborating with companies. But are you technically an employee, or are you running your own show? This matters for taxes!

You’re most likely considered self-employed as a social media influencer or content creator. This means you’re responsible for filing your own taxes, unlike an employee who has their taxes withheld from their paycheck.

Being self-employed has its perks — you’re your own boss, set your hours, and control your creative direction. But it also means you’re on the hook for the income tax you usually pay and the Social Security and Medicare taxes an employer typically covers.

Now, let’s discuss forms. You’ll use These official documents to report your income and expenses to the IRS.

Here are two key ones you’ll need to know:

💰 1099-NEC: This is the form you’ll receive from any company that pays you $600 or more annually for your influencer or content creation services. It tells the IRS how much money you made, so you can’t forget to report it.

💰 Schedule C: This is your official form for reporting your self-employment income and expenses. You’ll list all your earnings from collaborations, ads, and product sales on one side and then deduct all your business-related expenses on the other. The difference is your net profit (or loss), which will determine how much tax you owe.

Remember, as a self-employed creator, you don’t have taxes automatically deducted from your income. That means you need to pay estimated taxes quarterly throughout the year. This helps ensure you’re not hit with a giant tax bill by the filing deadline. 

Think of it like paying your taxes in installments — it keeps things organized and prevents nasty surprises.

Income & Expenses for Content Creators

Now, let’s talk about the good stuff — the money you make! As a content creator, your income can come from various sources. Here are some of the most common:

Brand Collaborations:

• Sponsored Posts: Companies pay you to promote their products or services on your platform. This income is considered taxable as self-employment income. Make sure you keep track of the amount you receive for each collaboration.

• Affiliate Marketing: You promote a company’s product and earn a commission for every sale you generate through your unique affiliate link. This income is also considered taxable as self-employment income. You’ll typically receive a 1099-NEC from the affiliate platform if you earn over $600 annually.

Ad Revenue:

• Platforms like YouTube allow you to display ads on your content. This ad revenue is considered taxable income and will be reflected on a 1099 form you receive from the platform.

Selling Digital Products:

• If you create and sell ebooks, online courses, or other digital downloads, your income is taxable as self-employment income.

Now that you know where your income comes from, it’s crucial to track your expenses to save tax dollars and keep good records of payments to prevent headaches come tax season.

Common Deductible Expenses for Creators

Here are some examples of expenses you might be able to deduct as a content creator:

• Equipment: Cameras, microphones, computers, and other tools you use for content creation.

• Software Subscriptions: Editing software, design tools, and any other subscriptions necessary for your work.

• Internet & Phone Bills: The portion of your internet and phone bills used for business purposes (e.g., researching content, communicating with clients).

• Travel Expenses: Trips taken specifically for content creation (e.g., filming a travel vlog). Be sure to keep receipts and document the business purpose of the trip.

• Home Office Expenses: If you have a dedicated home office space, you can deduct a portion of your rent or mortgage, utilities, and internet.

Remember, not all expenses are created equal. Here are a few examples of non-deductible expenses:

• Personal expenses: Clothes you wear daily (unless they’re part of a branded collaboration outfit!), groceries, and entertainment.

• Commuting expenses: Your daily commute to a coffee shop doesn’t count. Travel specifically for content creation is deductible, though.

Remember, this is not an exhaustive list of tax write-offs for influencers, and tax rules can get complicated.

When in doubt, consult with tax professionals like doola to ensure you deduct everything you’re entitled to.

Tax Filing Deadlines & Resources

Missing tax deadlines can lead to penalties and headaches. Here’s a quick rundown of key dates and resources to help you file your taxes on time.

For most content creators, the individual tax filing deadline typically falls on April 15th each year. This is the date by which you need to submit your completed tax return (and pay any taxes owed) to the IRS.

However, life happens, and sometimes extensions are necessary. If you need more time to file, you can request an extension, which typically grants you an additional six months (until October 15th).

Need Help? Resources:

Filing taxes can feel overwhelming, especially for first-timers. Luckily, there are resources available to help you navigate the process:

📕 IRS Website: The IRS website offers all the information, including tax forms, instructions, and helpful FAQs.

📕 Tax Software: User-friendly tax software programs can guide you through the filing process, help you calculate deductions, and even electronically file your return.

📕 Tax Professional: Don’t be afraid to consult with a tax professional like doola for personalized advice and to ensure you’re filing everything correctly.

It’s essential to file your taxes on time. By staying organized, keeping good records, and utilizing available resources, you can tackle tax season confidently and avoid any last-minute scrambles.

Tax Saving Strategies for Creators

You’ve learned the tax basics. Now, let’s discuss ways to minimize your tax bill and keep more of your hard-earned cash.

Remember those deductible expenses we mentioned earlier? The key to maximizing your tax savings is finding and documenting all the legitimate business expenses you incur throughout the year. Here are some tips:

• Track Everything: Keep receipts for all your business-related purchases, no matter how small.

• Categorize Your Expenses: Organize your receipts and expenses by category (e.g., equipment, software, travel). This makes filing your taxes much easier.

• Review Bank Statements: Don’t forget to review your bank statements for business-related expenses you might have paid for with a debit or credit card.

• Think Outside the Box: Be creative! Are there any other expenses you use specifically for content creation that you might be overlooking?

Bonus Tip: Consider using a bookkeeping app or spreadsheet specifically designed for freelancers and self-employed individuals. These tools can help you track your income and expenses throughout the year.

While maximizing deductions is a great way to save on taxes in the short term, there are also tax-advantaged accounts you might want to consider for long-term savings. These accounts offer potential tax benefits on contributions and earnings. However, tax rules for these accounts can be complex, so it’s essential to consult a tax professional to see if they fit your situation well.

Don’t try to navigate these accounts on your own. A tax professional can help you understand the different options and choose the one that best suits your financial goals.

Drowning in Tax Time? doola Saves You Time & Money

Don’t let taxes steal your content creation mojo! doola is here to simplify your tax filing and help you keep more of the money you earn from brand deals and ads and sell your own merchandise.

Our tax package tackles the complexities of tax filing, ensuring you claim every deduction you deserve. This means more money flowing back into your creative empire, allowing you to invest in better equipment or level up your production quality.

Stop stressing about taxes and get back to what you do best — captivating your audience! Schedule a consultation with a doola tax expert today. We’ll answer your questions, tailor our services to your unique situation, and show you just how much you can save on taxes.